Business Flow

Business Flow is a strategic consulting company that helps businesses build value for their clients through branding, defining business goals, and creating cohesive offers and communication. The company also connects businesses through networking and by facilitating valuable partnerships. I was commissioned to design the logo, with the goal of creating a simple yet suggestive symbol that would clearly reflect the company’s core activity. The word “Flow” inspired me to introduce a sense of movement, dynamism, and fluidity into the mark — evoking the natural flow of water.