Piechur

Mont Blanc (Monte Bianco in Italian — “White Mountain”) is the highest peak in the Alps, often referred to as the “Roof of Europe.” The goal of the Piechur 2016 Mont Blanc campaign was to raise awareness for Kinga and Wojtek across social media and beyond, supporting a fundraising initiative for children’s medical treatment. In designing the campaign logo, I wanted to combine references to the “roof of the earth,” mountain peaks, and a simplified smile — a subtle symbol of hope and positivity. Thankfully, the expedition was successfully completed and the fundraising campaign reached its goal.